The 48-room hotel in Morbi is designed to meet growing demand for premium accommodation, driven by the area’s economic growth. Credit: Francesco83 via Shutterstock.com.

Oravel Stays, the parent company of OYO, has announced an ambitious plan to expand its premium hotel portfolio under the Palette brand, with 12 new properties set to launch this year.

The initiative begins with a new opening in Morbi, Gujarat, a region known for its booming ceramics industry.

The Palette brand, which runs on a “self-operated” model similar to OYO’s hotels, offers a cost-effective expansion strategy for Oravel Stays.

Under a pilot programme last year, Oravel Stays launched ten Palette hotels in cities including Bengaluru, Hyderabad and Mumbai.

The Palette brand is expected to deliver an enhanced guest experience through direct operational control.

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The 48-room hotel in Morbi is designed to meet growing demand for premium accommodation, driven by the area’s economic growth.

Morbi, often referred to as India’s ceramic capital, is a significant economic hub, housing more than 800 tile factories that contribute to 90% of the country’s tile production.

The Gujarat Government’s focus on investment and infrastructure in the ceramics sector, including a 425-hectare ceramics park due to be operational within six months, is set to propel the district’s growth further.

The Palette hotel in Morbi is strategically positioned to serve business travellers, offering 48 spacious rooms, conference facilities, a swimming pool, a restaurant and round-the-clock free Wi-Fi.

Its location near key business and industrial areas adds to its attractiveness for corporate guests.

Oravel Stays business head Aditya Sharma commented on the expansion, stating: “With its booming economic scene and growing business opportunities, Morbi is an important market for us.

“We aim to provide business travellers with a premium hospitality experience and look forward to contributing to the growth story of Morbi.”