Hospitality data platform Otelier has unveiled a strategic partnership with Preferred Hotels & Resorts, becoming the newest addition to the company’s Alliance Partner Program.

This collaboration positions Otelier as a recommended business intelligence solutions provider for Preferred member properties worldwide.

Otelier CEO Rob Lawrence said: “We’re proud to join forces with Preferred Hotels & Resorts and support this remarkable portfolio of iconic properties around the world.

“By helping hoteliers centralise their data and unlock a 360° view of their business, we’re empowering teams to move beyond spreadsheets and focus on what this group does best: delivering exceptional guest experiences.”

Otelier’s IntelliSight platform is now accessible to Preferred members, offering a business intelligence solution that enables hotel operators to rapidly make informed and profitable decisions.

IntelliSight centralises data from all outlets that generate revenue such as food and beverage (F&B), retail and parking to offer a comprehensive perspective on operational and fiscal performance.

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Otelier says that this system replaces manual spreadsheets with visual dashboards and charts, allowing operators to easily spot trends, pinpoint opportunities, and act decisively.

Established to support full-service hotels and luxury resorts, IntelliSight merges commercial and financial data to allow hotel teams to comprehend profit margins instantaneously and in detail, streamlining operations and enhancing efficiency.

Preferred Hotels & Resorts represents over 600 luxury hotels, resorts, residences, and unique hotel groups in more than 80 countries.

The company caters to hotel operators, owners, and companies responsible for management, providing advantages via brand prestige and global operating scale.

It supports member hotels with strategic sales, revenue management, integrated marketing solutions, worldwide connectivity via reservations services, distribution technology, and partner solutions with its Alliance Partner Program.

In June 2024, Preferred Hotels & Resorts formed a collaboration with payment services provider Worldline to streamline payment processes and improve the guest experience across its member properties.