Pan Pacific Hotels Group (PPHG), the hospitality arm of Singapore-based UOL Group, has announced a significant transformation of Pan Pacific Perth in Australia.
This project is part of the company’s global asset improvement initiative, started with the launch of Pan Pacific London in 2021.
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The transformation of Pan Pacific Perth, which features 488 guest rooms and suites, is said to be the largest among the company’s six properties in Australia.
FDAT Architects designed the hotel’s new interiors, which include a redesigned lobby and an upgraded Pacific Club Lounge, all inspired by the natural landscapes of Western Australia.
PPHG has demonstrated its focus on responsible tourism by incorporating sustainable design elements into the renovated hotel.
Additionally, the hotel’s 2,500m² convention floor has been enhanced with LED screens and audiovisual technology, offering flexible room configurations and professional support.
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By GlobalDataPPHG’s Australian presence includes six properties such as Pan Pacific Melbourne, PARKROYAL Darling Harbour Sydney, and PARKROYAL Parramatta Sydney.
The group’s investment extends beyond Pan Pacific Perth, with asset enhancements across its Australian portfolio.
PARKROYAL Parramatta in Sydney has also seen upgrades to its 286 rooms and event venues. These enhancements coincide with a resurgence in Australia’s tourism and meetings, incentives, conferences, and exhibitions (MICE) sectors.
Pan Pacific Hotels Group CEO Choe Peng Sum said: “Across our hotels in Australia, we are enhancing meeting spaces to be more flexible, investing in technology for hybrid delivery, and enhancing F&B offerings to support diverse events.
“The ability to deliver consistent high-level MICE experiences across markets from Singapore to Australia and the UK is a strength of our integrated owner-operator model.”
Melbourne and Sydney remain pivotal MICE destinations, offering PPHG opportunities as they enhance their offerings for both leisure and business travellers.
Choe Peng Sum said: “Australia is one of PPHG’s most strategically important markets, with six owned and managed properties across three states. Our investment in Pan Pacific Perth is a commitment to the city’s evolving position as a West Coast events and business hub.
“Backed by a national tourism rebound and Perth’s upcoming A$5bn ($3.22bn) airport redevelopment, the hotel is strategically positioned to meet the city’s growing demand for premium travel and event experiences.”
In July 2024, PPHG expanded into Kyoto, Japan, through a partnership with Tokyu Hotels.
