The new 179-room property will further enhance PPHE’s London portfolio and enable it to tap into a new guest demographic. Credit: William Barton via Shutterstock.

International hospitality real estate group PPHE has achieved a milestone after receiving approval from Westminster City Council to unveil a novel hotel concept within its Park Plaza Victoria London property. 

Strategic conversion for market penetration

PPHE will transform 6,500m² of predominantly subterranean space into a 179-room hotel. The existing 299-key Park Plaza Victoria London hotel will continue to operate independently. 

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

This strategic conversion aligns with the group’s tradition of creating shareholder value through innovative acquisitions and repositioning programmes. 

Dual-branded vision unveiled

The group will offer a dual-branded hotel, combining the upscale Park Plaza Victoria London with a “midscale lifestyle product” — details of which are yet to be announced. 

This taps into a burgeoning market segment, particularly gaining traction in the dynamic landscape of London’s hospitality sector.

See Also:

Optimising assets for enhanced returns

By leveraging existing structures and eliminating the need for land acquisition, PPHE anticipates a substantial increase in asset valuation and yield. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Detailed plans for design, construction and funding are in progress, and further updates are promised as the project unfolds.

Boris Ivesha, president and CEO of PPHE Hotel Group, expressed his enthusiasm, stating: “This is an exciting new project utilising an existing asset and operations in a sought-after location to maximum effect. Situated in the heart of the city, this 179-room property will further enhance our London portfolio and broaden our accommodation proposition, enabling us to tap into a new guest demographic, whilst maximising returns.”

“The strategy here is consistent with the group’s longstanding approach to building long-term shareholder value through the measured use of its balance sheet and tactical capital investment,” Ivesha added.