The Radisson Hotel Group is set to establish a business unit and representative office in Ho Chi Minh City, Vietnam, to support its expansion in the country.
It aims to quadruple its footprint in the Southeast Asian nation with the launch of 20 more properties by 2025.
The new office will provide on-the-ground support to Vietnam-based owners and support the future of travel and hospitality in the country.
At present, Radisson Hotel Group runs four properties in Vietnam, Radisson Blu Resort Cam Ranh, Radisson Blu Resort Phu Quoc, Radisson Resort Phan Thiet and Radisson Hotel Danang.
Plans are on to open six more properties in the country.
With this expansion, the group seeks to help tourists explore popular and emerging destinations across Vietnam.
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It looks to offer multiple options at various locations across the country, including beachfront sites as well as towns and cities, to meet the needs of both business and leisure travellers.
The group’s nine unique brands, offering midscale to luxury services, will enable its partners to serve diverse guest segments.
In this context, the group cited findings from Forbes that highlighted sustainable travel, authentic local experiences and family stays as the three major travel trends this year.
While Radisson Collection and Radisson Individuals celebrate distinct characteristics of their destinations, Radisson Blu offers relaxing spaces apt for business and leisure travellers.
Radisson RED caters to the needs of millennials with its contemporary features.
Radisson Hotel Group Asia Pacific chief development officer Ramzy Fenianos said: “Over the past few months, the country (Vietnam) has shown signs of continued recovery, particularly in the tourism sector, as it reopens its borders to visitors from around the world.
“Looking ahead, we expect visitor numbers to increase significantly in the coming months and we look forward to working with our partners to bring new experiences to life for travellers from around the region and globally.”