Radisson Hotel Group has introduced an AI-powered real-time price matching technology aimed at supporting direct online bookings.
The feature automatically detects lower publicly available rates for Radisson Hotel Group properties on third-party booking sites and matches them on RadissonHotels.com.
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In a statement, the hospitality company said the new capability removes the traditional steps associated with “Best Online Rate Guarantee” programmes. Guests no longer need to file claims, provide screenshots or wait for manual approval. Instead, the system verifies eligible rate differences and applies the matched price in real time.
Radisson Hotel Group Global chief commercial officer Gianni Di Fede said: “Today’s travellers expect speed, simplicity and confidence when they book.
“Price matching is our commitment to ensuring that guests who choose to book directly with us never have to wonder whether they could have found a better deal elsewhere.
“By automating the process in real time, we are making direct booking simpler and more transparent while delivering greater value to both guests and hotel partners.”
According to the group, when a user finds a lower rate for a Radisson Hotel Group property on an online travel agency (OTA) or a search platform such as Google Hotels, the AI-based system checks the discrepancy and matches eligible lower publicly available rates. The user is then redirected to the hotel’s website without additional steps.
The functionality is live across Radisson Hotel Group properties worldwide. It currently covers rates from OTAs including Agoda, Booking.com, Expedia, Hotels.com, Makemytrip, Priceline and Trip.com.
Radisson Hotel Group said the automation is intended to streamline the direct booking process for guests by reducing the effort required to secure a matched rate. For hotel teams, the group said the fully automated approach removes the administrative work involved in processing price match claims manually.
The company added that the model can offer increased visibility into pricing performance and customer behaviour. This data can help measure the impact of price matching and support adjustments to direct booking strategies.
Last month, Radisson Hotel Group decided to implement Yipy’s Hospitality Standards Management System to manage brand standards across its hotel portfolio in the Europe, Middle East and Africa and Asia-Pacific regions.
