US-based theme bar-restaurant chain Hard Rock International is set to launch its brand in the Black Hills National Forest, City of Deadwood, South Dakota.
Rocksino by Hard Rock, a boutique hotel and casino experience, is expected to open on 8 August this year.
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It is anticipated to feature much of what Hard Rock customers will expect from the brand but on a smaller scale than its renowned integrated resorts in major worldwide destinations.
This property will boast a casino with 86 new slot machines and a full-service restaurant and bar, with a new menu that includes Deadwood pizza prepared in the new kitchen.
Guests can eat on the Historic Patio, which will have a wood-fire barbecue or inside at the bar or VIP mezzanine. Custom Rocksino by Hard Rock Deadwood gear is available at the Rock Shop Retail Store. The guest rooms are expected to open later this year.
Hard Rock International COO Jon Lucas said: “Hard Rock prides itself on being able to provide authentic and memorable experiences for our guests embodied by music and rich cultural history.
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By GlobalData“We are thrilled to become a part of one of the most celebrated historic places in the US and provide an economic stimulus to the city of Deadwood.”
Rocksino by Hard Rock Deadwood will also join the UNITY by Hard Rock, a global loyalty programme.
Deadwood mayor David Ruth said: “As a community notorious for entertaining guests since 1876, Deadwood is excited to welcome Rocksino by Hard Rock as our newest, can’t-miss property.
“Our rich, old West history combined with the Hard Rock brand will enhance the Deadwood experience that we are known for. The Rocksino by Hard Rock is sure to be an additional gem luring visitors to our amazing community.”
