Travel software provider Sabre has renewed its decade-long alliance with HotelREZ, a UK-based hospitality services company.

This renewal strengthens the ongoing collaboration between the two companies, utilising Sabre Hospitality’s suite of products to enhance HotelREZ’s service offering to its client base of more than 2,500.

The agreement leverages Sabre’s Global Distribution System (GDS), SynXis Booking Engine, and Channel Connect, which are integrated into HotelREZ’s portfolio of hospitality solutions.

HotelREZ CEO and founder Mark Lewis said: “It’s essential to deliver both exceptional technology to our hotel customers to enhance revenue generation opportunities for their properties, whilst optimising their use and potential through global representation and demand generation.

“Sabre’s advanced technology and customer-centric approach align seamlessly with HotelREZ’s vision and roadmap solidifying our collaborative partnership.”

These tools can empower hoteliers to deliver a unique guest experience that aligns with their specific brand values.

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The partnership reaffirms both HotelREZ and Sabre’s commitment to combining their strengths, with Sabre Hospitality’s technology complementing HotelREZ’s representation services.

Through this collaboration, HotelREZ’s customers will gain access to the SynXis Platform, enabling them to promote their offerings to a network of travel agents globally.

Furthermore, Sabre’s SynXis Booking Engine will offer HotelREZ customers a streamlined booking process.

It aids in the conversion of shoppers into guests while maintaining control over customer relationships and the ability to upsell through effective merchandising strategies.

This alliance is also set to provide hoteliers with solutions to maximise revenue and enhance operational efficiency.

The SynXis Platform, in particular, can bolster HotelREZ’s connectivity, allowing hotels to distribute their rates and inventory through more than 600 online channels worldwide.

Sabre Hospitality senior vice president and global managing director Frank Trampert said: “Global hospitality providers, such as HotelREZ, require access to robust technology solutions coupled with an expansive network of distribution channels to effectively reach customers and drive conversions. At Sabre, distribution has been at the core of our operations, and our solutions are widely recognised and respected in the industry.

“As we continue to invest in our systems and innovate on our solutions platform, we are confident that our longstanding and successful partnership with HotelREZ as their technology partner and their exceptional approach to distribution will continue to drive revenue growth for partner hotels worldwide.”

Last December, HotelREZ, in association with Cloudbeds, completed developing a direct two-way interface.