Global travel software and technology provider Sabre has acquired hotel service optimisation and guest engagement software company Nuvola.

Terms of the transaction have not been disclosed.

The deal includes takeover of Nuvola technology and guest enablement software, as well as the inclusion of Nuvola employees into Sabre.

Through this acquisition, Sabre plans to enhance its hospitality retailing and merchandising capabilities. It will also expand its property and operations abilities.

Sabre Hospitality Solutions president Scott Wilson said: “Our vision for the future of hospitality retailing goes beyond the industry’s current focus on selling the room along with a limited set of ancillaries.

“Hoteliers today need new retailing strategies and solutions to help them deliver memorable, meaningful experiences for guests.

“Leveraging Nuvola’s capabilities will help us deliver the ‘last mile’ in the retailing process, enabling our customers to create and, most importantly, fulfil differentiated guest experiences.”

Based in Miami, Nuvola’s cloud-based solutions include task management, guest messaging and concierge services and advanced housekeeping management.

Implementation of these solutions will enable Sabre to address issues related to on-property fulfilment when hoteliers expand their ancillaries and attributes offering.

Nuvola founder and CEO Juan Carlos Abello said: “Together, we will be able to deliver increased benefit to hoteliers – not just in the operations space but in retailing as well.

“The current standalone Nuvola offerings will continue to enhance on-property efficiencies for hoteliers.

“More importantly, integrating Nuvola capabilities into Sabre’s existing retailing and property management solutions will unlock new opportunities for hoteliers to deliver a differentiated, seamless guest experience.”