Five-star hotel Sanderson London has selected IRIS to streamline its operations and boost in-room food and beverage (F&B) revenue.

IRIS is a digital guest directory, F&B ordering and concierge solutions provider for hotels and restaurants.

Guests at Sanderson London, which is a part of the Ennismore Group, can avail of dining options, including a la carte dishes, afternoon tea, sandwiches and cocktails.

Sanderson London F&B director Alan Hynes said: “IRIS’ online F&B ordering app has enabled us to improve guest services, save labour and maximise revenue opportunities.

“Guests crave comfort, convenience and value; the IRIS app provides them with an accurate and efficient means of ordering wherever they are, from the comfort of their own device. Order accuracy has improved as guests place their own orders and can inform the chefs of any allergies or preferences, thereby boosting the overall experience.”

Sanderson London expects to increase revenue further by extending the online ordering facilities to other areas of the hotel, such as the bar area and for business conferences and events.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The hotel, on automating processes with the mobile dining platform, no longer requires staff members to manage phone orders. This capability in turn helps the team to optimise resources, run more sustainably and reduce costs.

IRIS vice-president of sales and marketing Graham Rushin said: “We’re delighted with the results that Sanderson London is enjoying since implementing our mobile dining app.

“As most room service orders are now processed digitally through IRIS, it has enabled the hotel to simplify operations, improve the precision of orders and minimise lost revenue.

“We’re looking forward to working with the hotel to continue to expediate opportunities even further.”