From 24 November 2023, Beaches Resorts will work with the Lumistella Company to bring Elf on the Shelf festivities to their three resorts in Jamaica and the Turks and Caicos Islands.

The resorts will host a series of events to mark the official start of Scout Elf Return Week (22 November to 1 December), when the toys traditionally embark on adventures around the globe to “scout” on Santa’s behalf.

The start of the week was celebrated by the official Elf on the Shelf X account, which included ideas for the elves’ adventures.

Preparing to host the elves, Beaches Resorts also turned to social media to announce the collaboration, which was met with much enthusiasm in the comments.

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By GlobalData

Events will include weekly holiday parties featuring the Elf on the Shelf characters, build-your-own cookie bars, arts and crafts stations, holiday storytime sessions and festive karaoke.

For families that bring their Scout Elf to a butler-level room during December, there will be “V I E” (Very Important Scout Elf) treatment, including moonlight milk and cookies, marshmallow bubble baths, festive trail mix and a holiday movie night in.

Speaking on the joint festive collaboration, Luisana Suegart, director of public relations for Unique Vacations, an affiliate of the worldwide representative for Beaches Resorts, said: “Holidays are the season for family memory-making and for many, the Elf on the Shelf brand has become a most loved and anticipated part of their annual traditions.

“It’s why we’re especially grateful to Santa for giving his Scout Elf helpers the permission to join families at Beaches this holiday season, and we can’t wait to roll out the red carpet for them with special treats and activities during their stay with us.”

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