Lifestyle and experiential hospitality company Selina Hospitality has expanded its portfolio with the opening of Selina Montevideo in Uruguay.

Located in the heart of Montevideo, Selina Montevideo has 85 rooms and offers views of Rio de la Plata, also called the “River of Silver”.

Selina Montevideo will offer 336 bedspaces and a range of common spaces such as co-working, restaurant, cinema, and communal kitchen space.

Accommodations includes community rooms and apartments.

According to Selina, many of the common areas and bedspaces are currently available. By June 2023, library, wellness area, massage room, and all bedspaces including community rooms and suites are slated to open.

Selina co-founder and CEO Selina said: “In 2022, Uruguay received approximately 2.4 million tourists so we are thrilled to open our second location in the country, which aligns with our growth strategy for 2023.

“We are focused on opening larger properties in existing markets, as we have seen those hotels generally ramp faster in occupancy and financial performance, as compared to first locations in a market.

“We expect this exciting location in Montevideo to be a perfect example of this. We look forward to welcoming guests and locals to this amazing property.”

Selina Montevideo, which marks the company’s first opening in 2023, highlights the hospitality’s strategy to expand by investing in existing markets.

The remodelled hotel is Selina’s second property in Uruguay, its 68th in South America, and the 119th location across the globe.

Selina, which focuses on millennial and Gen Z travellers, expects to open ten to 15 new hotels this year.