Hospitality technology solutions provider Shiji has announced a rebrand, consolidating its diverse product offerings under a unified brand structure.
Over the last 25 years, the company has provided a range of solutions, including property management, point-of-sale (POS), reputation management, distribution, payments, and guest engagement.
Go deeper with GlobalData
Shiji International CEO Kevin King said: “Now that our acquisitions have been fully integrated, it’s time to take the next step—presenting a unified platform of solutions under one cohesive brand system.
“Our new brand structure makes it easier for hoteliers to navigate our offerings while reinforcing our core mission: to deliver world-class technology that operates as seamlessly as the hospitality industry itself—day and night.”
The rebrand revolves around the ‘Day and Night’ concept, paying homage to the hospitality industry’s round-the-clock operations.
This new branding ensures that essential hotel operations continue day and night.
In addition, Shiji has rebranded its core solutions to promote clarity and uniformity across its offerings.
These include Infrasys POS, a cloud-based offline-capable point-of-sale system; Daylight PMS, a cloud-based property management system; Reviewpro Reputation, a reputation management option; Horizon Distribution, a distribution platform.
Other newly branded platforms include service management solution Meridian Experiences; centralised content distribution system Iceportal Content; Astral Payments: Stellaris Digital, a secure payment platform that includes various digital guest experience tools; and Twilight Data + AI, a data lake environment with AI-powered analytics.
King added: “Each of our solutions has been designed with integration and efficiency in mind.
“With this rebrand, we are making it clearer than ever how our solutions work together to support hoteliers in delivering exceptional guest experiences.”
Furthermore, Shiji has introduced a new visual model, the ‘day-night product cycle’, to illustrate how its interconnected solutions support the entire guest journey, reflecting the industry’s continuous cycle.
In September 2024, Shiji upgraded to its Single Guest Profile feature, aiming to improve how hotel groups manage and utilise guest data across their establishments.
