Strategically situated just steps away from the Central Business District, Hyatt House South Melbourne aims to be the preferred choice for business travellers / Credit: shakedn via Shutterstock

Digital marketing agency Syndacast has updated its AI real-time bidding system for enhanced hotel campaigns.

The updates focus on improvements in the functions of the machine learning bidding system.

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Syndacast’s AI platform tracks real-time trends and also conducts assessments of individual users within hotel campaigns.

This allows the implementation of precise bidding strategies.

The platform claims to have the capacity to grasp the competitive environment. It uncovers user interactions with rival hotels, even in the same location or price range.

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This feature allows Syndacast’s AI to create effective bidding strategies, leading to improved advertisement placement and precise targeting.

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These updates also help tackle cost-effectiveness, benefiting boutique standalone hotel campaigns and local chains.

The improved intelligence of the platform also boosts return on investment precision and optimises marketing budgets for greater impact.

Additionally, these improvements enable luxury hotels to craft e-marketing strategies that help bolster their digital presence.

Syndacast consists of a team of digital marketing specialists that specialise in offering upscale digital marketing solutions tailored for luxury hotels and bespoke travel experiences.

It provides advanced AI-powered tools to clients, enhancing their brand presence in the luxury hospitality segment.

It further assists brands in selecting the appropriate tools, formulating effective strategies and executing them with precision.