India-based budget hospitality firm Treebo has launched three sub-brands as well as unveiled a new brand identity with logo of a four-coloured pinwheel.
These new sub-brands are called Trip, Trend and Tryst.
Operating at different price points, the new sub-brands will offer amenities to cater to different customer segments.
Trip is an entry level brand with rooms in the price range of Rs 1,000-1,500. Trend is a mid level brand with rooms in the range of Rs1,500-2,500.
Tryst is a premium-budget brand that offers rooms in the range of Rs 2,500-4,000.
Treebo co-founder Sidharth Gupta was quoted by The Hindu BusinessLine as saying: “As our portfolio grew, it was necessary for us to segregate properties based on the amenities they offered, despite the fact that all properties offered the core quality guarantee that Treebo is known for.”
Commenting on the new brand identity, Gupta told the publication: “We saw the colourful pinwheel as the perfect embodiment of our vision. It represents joy, which it delivers through its movement. It represents ubiquitous access.”
Recently, the hotel company launched into the homestay segment. Earlier this year, it also bought a tours and activities company Events High, thereby foraying into the events segment.
Established in 2015, Treebo has 10,000 rooms across 400 hotels in over 85 cities. It operates on a franchise model.
Treebo’s move comes at a time when competitor Oyo is expanding in the overseas markets. It raised $800m and is in negotiations to raise an additional fund of $200m, reported Moneycontrol.com.
This funding round is expected to complete by the end of this year.