Tru by Hilton Criciúma in Brazil. Credit: Hilton.

Hotel brand Tru by Hilton has made its debut in Brazil with the opening of Tru by Hilton Criciúma.

Owned by Próspera Empreendimento and managed by ICH Administração de Hotéis, Tru by Hilton Criciúma is also the brand’s first property in the Caribbean and Latin America.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It is close to Parque das Nações Cincinato Naspolini, and just ten minutes from Criciúma’s city centre.

The property has 154 efficiently designed rooms featuring large bathrooms with premium bath amenities and in-room entertainment.

Tru by Hilton Criciúma offers breakfast bar, Top It, serving healthy, sweet and savoury items, a 24/7 Eat. & Sip. market serving gourmet snacks and drinks as well as a lobby with separate work, play games, eat and lounge areas.

See Also:

The hotel also boasts guest amenities including free Wi-Fi, remote printing, lobby tablets and fitness centres with advanced equipment including include barre, free weights, cardio and flexibility gear.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Tru by Hilton global brand head Talene Staab said: “Tru by Hilton’s exponential growth is proof that the brand’s appeal and keen focus on what travellers want the most translates into any market.

“Tailored to meet the needs of the region, Tru by Hilton Criciúma includes elements of our new innovative Caribbean and Latin America prototype.

“Tru’s easy and efficient-to-build prototype has made the brand a favourite of owners, and we are thrilled to start a new chapter in the brand’s history with this milestone opening.”

Tru by Hilton operates more than 210 hotels, with more than 240 in the pipeline.

The brand has revealed plans to open additional properties including Tru by Hilton Monterrey Fundidora in Mexico, Tru by Hilton Chapeco in Brazil, and one property each in the Dominican Republic and Costa Rica.