The UAE-based company Sunset Hospitality Group is set to foray in the hotel business with the brand METT Hotels & Resorts.
The company is set to open its first property in Bodrum, Turkey, by early next year.
METT portfolio will feature a series of lifestyle hotels and resorts inspired by Mediterranean living.
Overall, the company aims to open seven new hotels across key destinations in the Mediterranean and Middle East region.
The Bodrum location will feature 105 keys including 72 guest rooms, four dining venues, two outdoor swimming pools, a traditional Turkish hammam and other fitness facilities.
Sunset Hospitality Group CEO Antonio Gonzalez was quoted by Trade Arabia as saying: “The hospitality industry has transformed immensely in the last five years and we believe that this is the right time to venture into the hotel business, with our own lifestyle brand.
“METT is a unique concept with a focus on entertainment, dining and experiences, which complements the existing offering of the other larger hotel brands.
“Our entry into the tourism industry signifies the evolution of Sunset Hospitality Group and fortifies our continuous commitment to offering a world of experiences.”
Travel bookings at METT Hotel & Resort Bodrum have already opened.
Sunset Hospitality Group chief operating officer Nazih Hafez was quoted by the publication as saying: “Bodrum is considered a top global vacation hotspot for international travellers so the presence of METT will add value to the current hotel offerings.
“The concept of METT offers travellers of today a place to unwind, have fun and live life in a stunning, one-of-a-kind setting, giving a whole new meaning to a lifestyle experience.”