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October 6, 2021

Wyndham announces launch of new all-inclusive resort brand

The new brand follows the launch of Wyndham’s 21st brand in June this year.

Wyndham Hotels & Resorts has entered a strategic alliance with Playa Hotels & Resorts to launch its new all-inclusive resort brand, Wyndham Alltra.

It is Wyndham’s 22nd brand and will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.

The Wyndham Alltra brand will debut with two resorts in Cancun and Playa Del Carmen.

The two resorts are Playa’s 458-room Wyndham Alltra Cancun and the 287-room Wyndham Alltra Playa del Carmen.

Both these properties are currently under renovations with plans to complete ahead of holidays in December 2021.

Wyndham president and chief executive officer Geoffrey Ballotti said: “Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand.

“Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”

Wyndham Alltra Playa del Carmen boasts complementary Wi-Fi, unlimited gourmet dining and creative cocktails, and an advanced fitness centre.

It also offers daily activities including beachfront yoga and aqua aerobics, and nightly entertainment.

Guests at Wyndham Alltra Cancun can enjoy various amenities such as ten upscale restaurants, bars, lounges, pools, and advanced fitness centre.

The properties are the first of many to be developed under the partnership between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico.

Playa owns and/or manages 22 resorts in Mexico, Jamaica, and the Dominican Republic.

Wyndham Hotels & Resorts has approximately 9,000 hotels under 22 brands across nearly 95 countries.

In June this year, Wyndham launched its 21st brand, Registry Collection Hotels. The brand was introduced to Georgia last month.

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