Wyndham Hotels & Resorts has unveiled a new ChatGPT application, enabling users to search for and reserve accommodations across more than 8,400 hotels worldwide using conversational queries.
The application is available within OpenAI’s ChatGPT. Users will be able to refine hotel search results through natural language prompts and visual navigation, and can transition directly to the Wyndham website to complete a booking.
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This development adds to Wyndham’s broader adoption of large language models (LLMs) in its digital strategy.
The new ChatGPT integration follows Wyndham’s previous introduction of LLM on Anthropic’s Claude in 2025 and comes ahead of a planned connection with Google’s AI Mode.
The company continues to invest in AI technologies as part of its aim to adapt to evolving traveller preferences and digital engagement tools.
Wyndham Hotels & Resorts chief commercial officer Scott Strickland said: “Conversational AI is reshaping how travellers discover and book. With our native ChatGPT app launch, Wyndham is helping our hotels stay at the forefront—building on years of AI investment to directly connect with guests in new ways while ensuring the experience is both intuitive and highly visual.”
The new ChatGPT app utilises the company’s cloud-based technology foundation, which has been developed over several years.
Wyndham’s technology infrastructure is supported by partners such as Adobe, Amazon, Aven Hospitality, Oracle, and Salesforce.
Since 2018, Wyndham has directed more than $450m toward technology initiatives, including a full cloud migration completed in 2020. These investments have provided a basis for the fast rollout of AI tools and have facilitated adjustments in operational efficiency and guest services.
Wyndham’s implementation of AI extends to enterprise and hotel-level operations.
Last month, Wyndham Hotels & Resorts expanded its Dolce by Wyndham brand in the US, opening three new properties in Miami Beach, Palm Springs, and the Hudson Valley.
