Hospitality group Accor have partnered with Khai Hoang TM DV-Tourism Company to launch a new Handwritten Collection hotel in Nha Trang, Vietnam, slated for opening in the fourth quarter of 2025.
This initiative is part of Accor's strategy to expand its footprint in ‘emerging’ destinations.
With the signing of Handwritten Collection, the company aims to cater to travellers seeking ‘quality’ hospitality experiences in the coastal regions of central Vietnam.
The forthcoming hotel will offer views of the South China Sea and easy access to Nha Trang's beaches and diving spots.
Accor Asia chief development officer Andrew Langdon said: “Nha Trang is a well-established destination among domestic travellers, and we see significant potential to broaden its appeal among international audiences seeking fresh alternatives to the more conventional tourist hubs.
“This signing reflects our ongoing focus on expanding into high-growth destinations and introducing more curated, character-driven stays across Asia. Collection brands like Handwritten, designed with owners in mind, represent one of the fastest-growing segments in the hospitality industry today.”
The property will offer 113 rooms, a variety of dining options, a lobby bar, and wellness amenities such as a rooftop infinity pool and a fitness centre.
Khai Hoang TM DV-Tourism Company director Ma Chi Han said: “Nha Trang continues to grow as one of Vietnam's most dynamic coastal destinations, and we see strong potential for high-quality accommodation that meets the expectations of an increasing number of travellers.
“This development is a proud moment for us, as it allows us to elevate the hospitality offering within the city and contribute meaningfully to its long-term tourism growth.”
Handwritten Collection currently operates over 25 hotels, with more than 30 additional locations in development worldwide.
Accor has a presence in over 110 countries, with a portfolio of more than 5,600 hotels and resorts, 10,000 food and beverage outlets, and a range of wellness and workspace options.
The company's diverse ecosystem includes approximately 45 distinct hotel brands.
The new Nha Trang site will bolster the brand's presence in Asia.
In December 2024, Accor and DOJI Group announced plans to open the Sofitel Diamond Crown Hai Phong, another luxury hotel in Vietnam, expected to launch next year.
