US hospitality group Hyatt Hotels and China-based Homeinns Hotel Groups have reached a master franchise agreement to launch Hyatt Studios upper-midscale, extended-stay concept in China.
Signed between the two companies’ subsidiaries, the arrangement enables Homeinns to open 50 Hyatt Studios branded properties over the coming years, targeting business and travel hubs throughout the country.
Through this agreement, Hyatt aims to expand its reach within China’s upper-midscale segment.
Hyatt Asia Pacific growth and operations president Stephen Ho said: “This agreement with Homeinns Hotel Group builds on our strategic path, enabling us to bring Hyatt’s brand and operational standards into a growing segment.”
Hyatt Studios hotels form part of Hyatt’s Essentials portfolio, which includes other brands such as Hyatt Place, Caption, Hyatt House, Unscripted, UrCove, and Hyatt Select.
The portfolio targets business and leisure travellers seeking consistent services and modern amenities across their stays.
Hyatt Greater China growth and operations executive managing director Owen Xing said: “Over the next several years, we plan to add at least 50 Hyatt Studios hotels in first and second tier cities across China, reflecting our strong relationships with major companies such as Homeinns Hotel Group, and confidence in China’s long-term potential.”
Designed with input from hotel developers and in response to guest feedback, Hyatt Studios hotels focus on providing studio-style rooms with kitchenettes and workspaces to cater to longer-term guests.
According to Hyatt, the brand operates under a model that seeks to address the needs of local markets while offering flexible development opportunities for owners.
Homeinns Hotel Group chairman and CEO David Sun said: “Our collaboration with Hyatt has always been guided by shared values, mutual trust, and a long-term vision for China’s hospitality market. With the introduction of the brand, we look forward to crafting a localised, tailored experience for the Chinese market – especially for the younger generation of travellers.”
Hyatt Studios was first announced in 2023 to address rising demand for extended-stay accommodation.
The brand also integrates with World of Hyatt, the company’s loyalty programme, which has recorded consistent annual membership growth since 2017.
