Dubai-based hotel management company Aleph Hospitality has detailed its growth plans and set a target to manage 100 hotels by the end of 2029.

The announcement follows as the company marks the achievement of its previous objective of operating 50 hotels by 2025.

Under its expansion strategy, the company plans to open four new regional offices in 2026 with an aim is to strengthen its knowledge of local markets and improve support for hotel owners.

These offices will be located in Casablanca (Morocco), Abidjan (Côte d’Ivoire), Cape Town (South Africa), and Nairobi (Kenya).

Aleph Hospitality has also introduced a Luxury Division to focus on its expanding group of luxury hotels.

In September 2025, the company marked its tenth year in business. Since managing one hotel in 2015, Aleph Hospitality now operates 50 hotels across 39 cities and 23 countries in the Middle East and Africa.

Aleph Hospitality founder and managing director Bani Haddad said: “Pioneering a new business model requires patience, and the determination to remain steadfast in a vision that anticipated industry change a decade ahead. It is deeply rewarding to see that foresight validated today and that our business model has proven to be both resilient and successful.”

In 2025, Aleph Hospitality signed an agreement with African Hotel Development Group to manage 26 ONOMO-branded hotels across 15 African nations. It represented the most extensive hotel management portfolio deal in the region to date.

Aleph Hospitality attributes its decade-long growth to a business model tailored to individual properties, operational flexibility, regional market insight and a focus on owner returns.

The company states that more than 60% of its hotel owners have assigned more than one property to its management, citing collaboration with owners as a significant growth factor.

Aleph Hospitality executive director Neil George said: “It took considerable market education to introduce a model that, although well proven in the rest of the world, was new to our region. The results of those efforts are now evident. Our focus for the future is clear: to continue to deliver locally smart, world-class owner-centric hotel management services across the region.”