Lifestyle hotel group African Hotel Development has entered a management agreement with Aleph Hospitality for 26 ONOMO-branded hotels across 14 African countries.
This decision aligns with the company’s strategy to concentrate on brand development and asset management while aiming to double Onomo’s scale within the next five years.
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Aleph Hospitality founder and managing director Bani Haddad said: “This partnership allows us to scale our operations and further enhance efficiency across markets.
“We are proud to be selected as the operator of Onomo Hotels and are committed to delivering exceptional value for all stakeholders — guests, owners, teams, and partners alike.”
The agreement with Dubai-based Aleph Hospitality marks a significant expansion for both companies.
This move not only doubles Aleph Hospitality’s portfolio but also sets it on course to achieve its target of managing 50 hotels by the end of this year.
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By GlobalDataThe deal solidifies Aleph’s position as an independent hotel management company in the Middle East and Africa and is in line with African Hotel Development’s business realignment strategy.
African Hotel Development CEO Julien Renaud said: “The direction we are taking with Aleph Hospitality reflects our strategic decision to separate operations from ownership and brand development.
“By delegating hotel operations to a trusted partner, we retain full strategic control over the future of the Onomo brand while creating the conditions for faster growth and premiumisation.”
Aleph Hospitality will enhance its operations in more than ten African countries, launching four new regional offices and initiating cluster operations in several key markets such as Kenya and Morocco.
Haddad added: “Africa represents one of the most dynamic and promising hospitality markets in the world today and has been at the core of our growth strategy.
“We’re proud to further deepen our presence and bring our unique management approach to more communities across Africa.”
Earlier this year, Aleph Hospitality expanded its portfolio by signing a management agreement for the hotel tower at The Address in Accra, Ghana.
This marked the second partnership between Aleph Hospitality and DevtracoPlus, part of the Devtraco Group in Ghana.
