UK-based Arora Group and Deva Capital have announced the acquisition of the Novotel London West in Hammersmith.

Deva Capital operates as an investment branch of Banco Santander's Alternative Investments division, specialising in equity, real estate debt, and corporate solutions.

This acquisition marks Arora Group's second hotel in central London and is said to strengthen the company’s position in the capital's meetings and events market.

The addition of Novotel London West enhances Arora Group’s portfolio, which exceeds 20 hotels and 8,000 rooms in the UK.

Situated in West London, the hotel features more than 630 rooms and offers one of the UK's largest conference and events facilities.

The property is equipped to accommodate up to 3,000 delegates across 33 flexible meeting spaces.

This acquisition further reinforces Arora Group's presence as a key player in the hospitality sector.

Arora Group founder and executive chairman Surinder Arora said: “In partnership with Deva Capital, we are delighted to welcome Novotel London West into the Arora portfolio. This acquisition reflects our continued commitment to expanding our presence in key locations across the UK, particularly in central London.

“The hotel’s exceptional meetings and events infrastructure aligns perfectly with our strategic focus in this space, and we look forward to building on its success.”

The acquisition adds to Arora's existing property in London, the InterContinental London – The O2, which also caters to large-scale events and conferences.

Arora Group is a UK-focused private group of companies operating across its specialised divisions in construction, property, and hospitality to maximise synergies.

In July, Arora Group acquired Bloc Hotels, a company specialising in the development and operation of short-stay hotels.