US-based brand Ash Hotels has chosen cloud-based hospitality solutions provider Mews as its property management system (PMS) partner.

As per the agreement between the partners, all five hotels in the Ash portfolio are scheduled to complete onboarding to the Mews platform by the end of this year.

Mews CEO Matt Welle said: “By uniting their operations with Mews, Ash Hotels can focus on what matters most: authentic hospitality and meaningful connections with their guests.”

The five Ash properties are namely The Siren, Hotel Peter & Paul, Ulysses, Neptune, and the upcoming Shenandoah Mansions.

The adoption of Mews technology is believed to enable Ash Hotels to streamline administrative procedures by reducing manual tasks and facilitating the sharing of guest information across all locations.

Ash Hotels president Corey Polyoka said: “We’re building a more streamlined, cohesive tech stack as we scale, and this partnership with Mews reflects that momentum. Our team is excited to transition all our properties over to Mews, enabling us to align operations, harness guest insights, and deliver exceptional experiences.” 

According to Mews, hotel staff will also have access to reporting and guest data tools, which aim to help identify returning guests and manage a loyalty programme planned for future implementation.

 Polyoka added: “We have people who visit our properties three to five times a year, but previously, our teams had no way of knowing if someone had stayed elsewhere with us. With Mews reporting, we’ll save time and ensure our staff have everything they need to recognise and reward loyalty.”

Ash Hotels continues to seek additional integrated solutions, such as unified payment systems and new connectivity options, as it expands operations in the hospitality sector.

Earlier this month, Mews partnered with hospitality purchasing group Cadhi to deploy its PMS solutions.