Sri Lanka-based hotel chain Cinnamon Hotels & Resorts has enhanced its digital user experience and upgraded its tech stack with Cendyn's solutions.
The company, which operates 17 properties across Sri Lanka and the Maldives, has already seen a 71% increase in active website users and a 5% rise in conversion rates post-implementation.
Cinnamon Hotels said it aims to align its digital experience with guest expectations and back its multi-property operations while achieving growth.
The selection of Cendyn's solution followed a six-month request for proposal tendering process.
Cendyn was chosen for its customer-centric approach, which aims to cater to travellers and boost direct revenue.
The importance of design was matched by the need for 24/7 security and technical support, ensuring the successful deployment of a modern infrastructure.
Cinnamon Hotels & Resorts chief commercial officer Radhey Tawar said: “We wanted our guests to navigate the website in a simple, seamless way centred around storytelling that brings our experiences to life.
“Technology plays a key role in how we deliver that vision. Cendyn helps us realise that vision by combining the best of tech and personalisation to deliver a best-in-class guest experience and drive engagement and bookings.”
By integrating Cendyn's platform, Cinnamon Hotels has ensured that all solutions work in harmony, providing the flexibility to expand its number of partners from five to over 13.
Cendyn chief product officer Chris Egan said: “Cinnamon Hotels now has a tech stack that fully integrates with the website, improving operational efficiency internally while optimising the digital guest experience – aligning their entire portfolio as the brand evolves into the future.
“The team can now make deeper and better connections with their guests through an immersive storytelling approach and benefit from full security, technical, and customer support to serve customers better and increase direct revenue.”
In May 2024, Cendyn collaborated with hospitality management software platform Cloudbeds to help hoteliers increase revenue.
