US-based revenue management software provider Duetto has formed a strategic alliance with The Hotels Network (THN), a company owned by Lighthouse.
This collaboration aims to enhance direct booking rates and refine marketing expenditures for hoteliers.
The partnership will see the integration of Duetto's Dynamic Rate Engine (DRE) API with THN's advanced segmentation tools.
With this, hotels can now develop promotions triggered by certain occupancy levels, ensuring timely and relevant communication with potential guests, said Duetto.
Duetto global partnerships and alliances VP John Lingos-Webb said: “By combining Duetto’s robust revenue data with THN’s powerful direct booking platform, hotels can now deliver highly personalised and timely offers to potential guests, driving conversion and maximising revenue.”
The alliance between Duetto and THN is set to deliver several benefits, including the potential for enhanced direct booking conversion using current occupancy data to present personalised deals, which may lead to higher conversion rates.
Additionally, it aims to refine the customer experience by offering more customised marketing efforts that could make the online reservation process more individualised and compelling.
Lastly, the partnership is designed to streamline marketing expenditures by enabling hotels to identify periods of reduced occupancy and allocate their marketing budgets with greater efficiency.
THN's chief partnerships officer Mercedes Blanco said: “This initiative is a practical solution, built not just through collaboration with Duetto, but also thanks to valuable input from industry leaders like Victoria Fisher at Penta Hotels, who helped shape it into a truly useful integration for hoteliers.”
THN operates as a marketing personalisation technology company serving more than 20,000 hotels worldwide. In April, Lighthouse acquired THN to integrate its commercial intelligence with the latter’s AI-driven marketing technology.
Meanwhile, Duetto helps unlock revenues across rooms and event spaces for over 6,800 hotels, casinos, and resorts worldwide.
