Luxury hospitality brand Equinox Hotels has introduced Tru Niagen, a healthy-ageing NAD+ supplement, as the latest in-room amenity at its property in New York, US.

This initiative, a product of the brand’s partnership with Niagen Bioscience, is part of its commitment to providing guests with science-backed health and wellness services.

Tru Niagen aims to enhance cellular health and recovery for guests.

Niagen Bioscience CEO Rob Fried said: “Our partnership with Equinox Hotel and NutriDrip underscores our commitment to growing consumer access, driving brand strength, and capturing new market opportunities for our flagship Niagen products.”

In addition, the hotel's spa, in partnership with NutriDrip, now offers Niagen IV, a pharmaceutical-grade product.

Clean Market and NutriDrip managing partner Asa Kitfield said: “We are thrilled to offer Niagen IV at our premium Equinox Hotel New York location. This cutting-edge infusion represents a profound advancement for elevating NAD+ intravenously. It’s a game-changer for muscle health and recovery.”

Tru Niagen and Niagen IV are both based on Niagen, a clinically proven flagship ingredient of Niagen Bioscience.

Niagen is known to boost NAD+, a vital coenzyme that supports cellular energy production and DNA repair.

Equinox Hotel Spa director Angela Portella said: “At Equinox Hotels, we provide our community with the highest quality, science-backed products and services. Tru Niagen, recognised as the gold-standard NAD+-boosting supplement, and NutriDrip, the best in the IV therapy business, reflect our mission.”

The introduction of Tru Niagen and Niagen IV complements Equinox Hotels' earlier collaboration with Dr Matthew Walker, a distinguished sleep scientist and professor at the University of California, Berkeley.

The partnership aims to enhance the hotel's hospitality services with a focus on sleep innovation.