G6 Hospitality has launched the G6 Marketplace, a hotel procurement platform designed to streamline supply chain operations for its franchisees in the US and Canada.

The platform centralises sourcing, pricing and ordering for supplies, aiming to minimise the time and effort required to manage multiple vendors.

It addresses issues such as fragmented supplier ecosystems and cost volatility within hospitality procurement by consolidating pricing, inventory, suppliers, and ordering processes into a single interface.

Centralisation through the G6 Marketplace allows for consistent pricing and quality control across markets. The platform supports improved demand planning and enhances oversight of spending and vendor relationships at scale.

This centralisation is intended to strengthen partnerships with suppliers while reducing operational complexities for franchisees.

Developed with StoreHippo, the platform brings hotels and approved suppliers together in a single B2B ecosystem.

The hotel procurement platform launch forms part of the company’s ongoing transformation efforts, alongside recent investments in marketing strategies, digital guest platforms, and enterprise technology solutions.

Supported by travel technology company PRISM, G6 Hospitality continues to develop scalable platforms that support long-term growth and operational consistency for its Motel 6 and Studio 6 franchisees.

G6 Hospitality CEO Sonal Sinha said: “Procurement has historically been one of the most complex parts of hotel operations, often placing unnecessary operational burden on owners.

“Our franchise owners are the foundation of our business, and the G6 Marketplace is a direct response to their needs for a simpler and more efficient way to run their properties.

“By applying technology and scale, we are reimagining how supply chains operate, making procurement more standardised, cost-efficient and transparent while ensuring it remains accessible and easy to use across our entire network.”