IHG Hotels & Resorts has introduced its LINE MiniApp in Japan, expanding the options for customers to reserve hotel rooms.

The launch also allows users to access IHG One Rewards through their chosen digital channels.

LINE, a communication platform in Asia, caters to 195 million monthly active users across various countries, including Indonesia, Japan, Taiwan, and Thailand.

The platform is particularly prevalent in Japan, where it reaches over 90% of the population aged between 13 and 79 years.

The app enables users to book more than 6,600 IHG hotels worldwide and manage their IHG One Rewards directly within the LINE platform.

The IHG LINE MiniApp offers key features such as one-click membership registration for IHG One Rewards and an enhanced member experience.

It also integrates partner points, including Rakuten Points and ANA Mileage Club, allowing users to manage and redeem points effortlessly.

The launch is part of IHG's broader digital innovation journey, which aims to provide integrated access to hotel bookings and loyalty programme features.

To celebrate the MiniApp's introduction, IHG has released limited-edition LINE stickers available for download until 25 August.

IHG's official LINE account has seen substantial growth, with more than 1.2 million followers as of this month. This growth reflects the company's successful content strategy and engagement efforts on the platform.

In addition to the MiniApp, IHG has achieved a significant presence in Japan, with 50 open properties and plans to double its estate in the country.

The expansion includes the introduction of new brands such as Six Senses, Vignette Collection, and Garner, enhancing the company's portfolio and appeal in the Japanese market.