Italy’s tourism sector showed varied performance in the second quarter of 2025, with hotels and resorts experiencing differing trends across regions and months.

Provisional data from the “Customer Movement in Accommodation Establishments” survey highlight small gains in overnight stays despite fluctuations in arrivals.

April and May: uneven early-quarter results

April recorded 10.6 million tourist arrivals and 29.8 million overnight stays, reflecting growth of 1.1% and 6.2% compared with April 2024.

However, May saw a decline, with arrivals dropping 2.1% to 13.4 million and overnight stays decreasing by 3.0% to 38.8 million.

Analysts attribute this dip to variations in travel patterns and calendar effects.

June: recovery and peak occupancy

June marked a strong recovery, with 16.8 million arrivals, up 3.9% year-on-year, and 59 million overnight stays, a 9.7% increase.

Hotels experienced modest growth, while non-hotel establishments such as holiday rentals and campsites recorded more substantial gains, particularly in tourist-heavy regions.

Occupancy in hotels rose steadily through the quarter, reaching its peak in June.

Domestic and international visitor dynamics

Domestic tourism showed mixed outcomes: Italian residents decreased slightly in arrivals (-0.9%) but extended their average stays, rising from 2.78 nights in Q2 2024 to 2.89 nights.

International visitors contributed more significantly to growth, with arrivals up 2.7% and overnight stays increasing 5.9%, representing over 60% of total overnight stays during the quarter.

Regional and accommodation highlights

Large cities and cultural destinations remained relatively stable, with visitor numbers increasing around 1%, while mountain regions saw a 12% rise.

Coastal tourism was largely steady, though destinations on the Romagna Riviera, including Ravenna (+15.7%) and Cervia (+13.9%), reported notable gains. Venice, by contrast, recorded a 6.1% decline in tourist presences.

Hotel establishments experienced a slight decrease in arrivals (-1.2%) but growth in overnight stays (+4.3%), whereas non-hotel accommodation saw both arrivals and overnight stays rise (+6.1% and +5.4%, respectively).

B&Bs declined slightly (-4%), and open-air facilities like campsites remained stable.

The second quarter data suggest a nuanced picture for Italian tourism: while overall growth continues, performance varies across accommodation types and regions, reflecting changing preferences among domestic and international travellers.