Marriott International has entered an agreement with developer Alliance Holding to launch the first JW Marriott brand hotel in Uzbekistan.

Set to open by the end of this year, the JW Marriott hotel will be a part of the Tashkent City Mall complex, which is home to Uzbekistan's largest shopping centre.

The upcoming Tashkent hotel is expected to feature 287 rooms and suites, as well as an array of amenities such as various dining options, a wellness centre, Spa by JW, and an executive lounge.

Uzbekistan is gaining recognition as an area for foreign investment and tourism. The country, positioned at the crossroads of Europe and Asia, offers a mix of cultural heritage and contemporary development, said Marriott.

The government has recently enacted a series of economic policy changes that aim to improve the business environment, attract foreign investment, and stimulate expansion in critical areas, including infrastructure, hospitality, and services.

Marriott International CEE and DACH development senior vice-president Ivica Čačić said: “The signing of JW Marriott Hotel Tashkent underscores the strong growth potential of the luxury hospitality segment in Central Asia.

“Tashkent is rapidly emerging as a sought-after destination for both leisure and business travellers. We are proud to support this momentum by bringing the JW Marriott brand to Uzbekistan — offering the brand’s signature service, design, and holistic well-being experiences.”

Marriott International, which operates, franchises, and licenses hotels, has a portfolio of around 9,500 properties under over 30 brands across 144 countries and territories.

The company also operates a Courtyard by Marriott property in Tashkent.

Recently, Marriott International signed a multi-deal agreement with Ventive Hospitality to open seven new hotels, broadening its footprint across five brands with 1,548 keys.