Skip to site menu Skip to page content

Marriott expands Dutch footprint with eight-hotel deal

Six hotels will join Series by Marriott in the Netherlands, while two will enter its Tribute portfolio.

Umesh Ellichipuram October 06 2026

Marriott International has signed an agreement with Townhouse Hotels to add eight hotels to its portfolio in the Netherlands.

As agreed, six properties will join Series by Marriott, marking the brand’s entry into the Dutch market. Two hotels will become part of Tribute Portfolio, Marriott’s collection of independent properties.

The agreement covers hotels in Amsterdam, Breda, The Hague, Maastricht, and Eindhoven, increasing the company’s total inventory by around 700 rooms.

Hotel Qbic WTC Amsterdam will be rebranded as Townhouse Amsterdam WTC, Series by Marriott. The 84-room hotel is located in Amsterdam’s Zuidas business district.

Townhouse The Hague, Series by Marriott, will offer 88 rooms near government institutions, international organisations, and cultural sites.

Three hotels will join the brand in Maastricht, offering 82, 55 and 79 rooms, respectively.

In Breda, Hotel Keyser will be rebranded as Townhouse Breda, Series by Marriott. The hotel will have 106 rooms.

Alongside, the portfolio will include 91-room The Ald Hotel The Hague, a Tribute Portfolio Hotel and 134-room Hotel Mariënhage, a Tribute Portfolio Hotel housed in a former monastery complex.

Marriott International Europe, Middle East & Africa chief development officer Jerome Briet said: “This agreement represents a significant milestone for Marriott International in the Netherlands, bringing eight distinctive hotels into our portfolio and introducing Series by Marriott to the Dutch market.

“These projects offer a mix of independent hospitality experiences across sought-after destinations, while also enabling our entry into Maastricht and Eindhoven. Together with Townhouse Hotels, we look forward to providing guests with even more compelling travel experiences across the Netherlands.”

As of the second quarter of 2026, Marriott operates more than 30 properties across 12 brands in the Netherlands.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close