Marriott International and Rashed Darwish Al Ketbi (RDK) Commercial Investments have formalised an agreement to establish a St Regis brand resort in the Mirfa region of Abu Dhabi, United Arab Emirates (UAE).
The St Regis resort will be located along the shoreline of Mirfa, a coastal town situated 150km west of Abu Dhabi.
With a planned opening for 2029, the development will comprise 63 private villas, including both beachfront and floating options.
Each villa will feature indoor and outdoor living spaces, private lifts, upper and lower decks, shaded canopies, skylight flooring, and floating pools.
Guests will have access to multiple dining venues, swimming pools, fitness centre, a spa facility, children’s club, and padel court, as well as butler service.
Marriott International Europe, Middle East and Africa chief development officer Jerome Briet said: “We continue to witness a robust appetite for luxury experiences across the UAE and look forward to introducing the St Regis brand to the tranquil coastal enclave of Mirfa.
“The St Regis Mirfa Beach Resort, Abu Dhabi will offer a truly distinctive escape—one that honours the region’s natural beauty and cultural heritage, while delivering the timeless elegance and bespoke service that define the St Regis legacy.”
Mirfa is recognised for its beaches, cultural sites, and recreational activities such as fishing and kayaking.
RDK Commercial Investments chief operation officer Raja Zeidan said: “We are proud to expand our longstanding relationship with Marriott International through the introduction of the St Regis brand in Mirfa — a location of remarkable natural beauty and untapped potential.
“Guided by our visionary chairman Rashed Darwish Al Ketbi, this collaboration reflects our continued commitment to shaping exceptional destinations that honour their environment while setting a new benchmark in luxury hospitality for the region.”
In a recent development, Marriott introduced its inaugural Autograph Collection property in the Maldives by opening The Halcyon Private Isles in Gaafu Alifu Atoll.
