Marriott International has revealed the signing of seven City Express brand hotels in Brazil, in partnership with FÁBRICA DE HOTÉIS.
This move, signifying the brand’s entry in the country, is part of a larger multi-unit development agreement to launch 30 properties in northeastern Brazil over the next 15 years.
It also marks a step in the brand’s strategic expansion within the Caribbean and Latin America (CALA) region.
Marriott International CALA development regional vice-president Bojan Kumer said: “These new hotel signings are a testament to the trust our owners and franchisees place in Marriott International and the strength of our world-class brands.
“Brazil is a key growth market for us, and we continue to see opportunities to further diversify our portfolio in the country. We’re especially excited about expanding in the affordable midscale segment with City Express by Marriott.”
The seven new hotels will add more than 750 guest rooms in high-growth areas of the north-east region of the country, highlighting Marriott's focus on providing accommodations in rising markets.
The expansion includes a hotel in Ipojuca's Suape Industrial Port Complex, a vital economic and industrial hub, and another in the tourist hotspot of Porto de Galinhas, with openings slated for 2028.
By early 2028, City Express by Marriott aims to open additional properties in the cities of Natal and Fortaleza.
According to the company, these hotels will serve a diverse clientele, including public sector workers, energy professionals, beachgoers, and urban travellers, providing strategically situated accommodations for both business and leisure purposes.
Further expansion is planned along the coastal region of Cabo de Santo Agostinho and other areas, with openings anticipated by 2029.
Marriott International CALA chief operations Federico Greppi said: “This agreement reflects our ongoing commitment to combining Marriott’s global scale with local expertise—delivering efficient, high-quality accommodations and providing access to our powerful platforms and the Marriott Bonvoy ecosystem.”
Last month, Marriott unveiled the introduction of the City Express brand to El Salvador with four new hotels.
The brand also revealed plans to expand into Bolivia, Argentina, Nicaragua, and Peru starting January 2025.
Following its US debut in March, City Express by Marriott is also set to broaden its footprint into Canada.
The brand is a rapidly growing player in the midscale hospitality segment, with more than 60 projects in the pipeline.
