Marriott International has launched Moxy Belfast City, marking the entry of its Moxy brand into Northern Ireland.

Situated in Belfast, the new 179-room property marks the 100th Moxy hotel in the Europe, Middle East and Africa (EMEA) region.

Marriott International Europe & Africa Premium and Select COO Neal Jones said: “Reaching 100 hotels in EMEA is a proud moment for the Moxy brand.

“Moxy Belfast City embodies everything our guests love about the brand—bold design, energetic service, and a sense of fun that’s unmistakably Moxy. This latest addition to the portfolio continues Moxy Hotels' approach of challenging the conventional hotel stays since its inception a decade ago.

“The brand has established itself as a leader in the upper midscale lifestyle segment across the region, with now 100 hotels in operation across 18 destinations in the region - representing 60% of the brand’s global portfolio.”

The hotel was developed in collaboration with MHL Hotel Collection and is a conversion project that incorporates the brand's distinctive design and social spaces.

The hotel is positioned within walking distance of several notable sites, including Belfast City Hall, Ulster Hall, and the Victoria Square Shopping Centre, along with the nightlife and dining options in the Cathedral Quarter.

Moxy Belfast City is now operational and welcoming guests, with special gifts available for select check-ins to celebrate the opening.

Since its launch in Milan in 2014, Moxy Hotels has aimed to reshape the hospitality experience for contemporary travellers through its “industrial” design and social environments.

Moxy plans to continue its expansion within Europe with the opening of five new hotels by the end of this year, including sites in Portugal, Ireland, Germany, the UK, and France.

MHL Hotel Collection Partner Paul Higgins said: “We’re incredibly proud to be the 100th hotel in such a bold, energetic brand, and even prouder to open as the first Moxy Hotel in Northern Ireland.

“This milestone is about more than growth—it’s about bringing vibrant, playful spaces to a city full of energy and character. Belfast is the perfect backdrop for the brand’s spirit of connection, fun, and innovation.”