Greece-based hotel chain Mitsis Group has launched a new hospitality brand called Canvas by Mitsis.

The brand comprises six 4-star hotels, namely Alexander the Great in Chalkidiki, Belvedere and Messonghi in Corfu, Cretan Village in Crete, Family Village in Kos, and Petit Palais in Rhodes.

The properties will provide all-inclusive holiday experiences with a focus on guest comfort, accessibility, and streamlined operations.

Canvas by Mitsis aims to deliver consistent service across its portfolio while maintaining the standards associated with the wider Mitsis Group.

The company stated that this initiative forms part of its broader strategy to diversify its offerings within the Greek tourism sector and support its long-term growth objectives.

Mitsis Group emphasised that guests and partners engaging with the new brand can expect operational consistency and adherence to established group practices.

Mitsis Group managing director Stavros Mitsis said: “Canvas by Mitsis represents a strategic milestone in the evolution of our corporate identity, further enhancing the group’s portfolio differentiation and addressing the expectations of a new generation of travellers seeking authentic, simple yet meaningful experiences.

“The new brand combines simplicity with the warmth of Greek hospitality, while remaining true to the core values of quality, care, and consistency that have always defined us.”

Mitsis Group has operated for five decades in the Greek hospitality market.

The company manages 24 city, beach, and resort hotels as well as 14 spa and thalassotherapy centres located in Athens, Chalkidiki, Piraeus, Corfu, Crete, Santorini, Kamena Vourla, Kos, and Rhodes.

It continues to expand its presence to cater for a wide range of visitor preferences and requirements.

In December 2025, Mitsis Group released its 2024 Sustainability and Corporate Social Responsibility (CSR) Report.

The report detailed the group’s sustainability and CSR programme, named “A Story of Change”, which covered more than 150 initiatives each year.

Through the programme, the company aims to demonstrate sustainable tourism practices in Greece and encourage responsible long-term development in its operating locations.