Global travel tech company OYO has entered a collaboration with IBS Software to expedite digital enhancement initiatives across its various brands worldwide.

The OYO brands encompass Belvilla, Sunday, Dancenter, Traum, Check My Guest, Motel 6, and Studio 6.

This partnership focuses on exploring collaborations to offer travel packages, enter the resorts segment using proprietary software of IBS, and integrate membership programmes in OYO’s homes and hotels brands.

Travel packages include airline reservations, hotel stays, ground transportation, and activities.

IBS said guests and owners are set to benefit from an array of offerings globally, specifically across high-tourism regions including Europe, India, Mexico, Southeast Asia, the UK and the US.

The partnership aims to enhance guest experiences and increase profitability for hotel owners by leveraging IBS's iStay platform.

IBS Software chief revenue officer Jitendra Sindhwani said: “Our expanded partnership with OYO reflects the strong alignment between their ambition and our technology.

“With iStay, OYO is positioned to lead the next phase of hospitality innovation, delivering connected and revenue-optimised guest experiences at scale, with a shared vision to leverage advanced digital capabilities to meet the evolving needs of the hospitality industry.”

iStay platform by IBS Software, with its central reservation system (CRS), is set to enhance OYO's operations by managing content, pricing, and availability in real-time in all channels.

The platform, which offers property configuration tools and corporate and group sales management, is designed to improve conversion rates across both direct and assisted sales channels and will be integrated with OYO's broader tech ecosystem.

OYO Technology and Online Revenue group head Shashank Jain said: “IBS Software, being a global leader in travel and transportation technology, has been a partner in our journey.

“As we grow our footprint globally, the iStay platform provides the reliability, flexibility, and intelligence we need to deliver exceptional guest experiences while maximising profitability for our hotel owners.”

OYO had plans to launch a dedicated app earlier this year for its premium hotels and mid-market to premium company-serviced hotels.