UAE-based Shaza Hotels has entered a preferred partnership with SAS company IDeaS to deploy the latter’s G3 revenue management system (RMS) across its current and future properties.
Under the agreement, Shaza Hotels will use G3 RMS to support forecasting, pricing and inventory management, group displacement evaluation, and automation of routine tasks across its commercial operations.
The system has already been implemented at Mysk Al Balad Madinah in Saudi Arabia, with further rollouts under consideration.
Shaza Hotels' growth and development vice president Shaji Abu Salih said: “IDeaS technology will empower our commercial team to accurately forecast business, manage inventory, and adjust pricing based on demand.
“With a small but dedicated commercial team, having the right tools at our disposal is essential for managing our portfolio efficiently, providing measurable value to our owners and delivering outstanding experiences to our guests.”
Shaza Hotels selected IDeaS as its revenue management technology partner based on its track record, innovation focus and scalability.
A central element in the decision was G3 RMS’s Group Evaluation capability, which offers real-time analysis of group business value and the potential impact of displaced demand.
The functionality is designed to support locations where group bookings make a significant contribution to demand. This includes properties in Makkah and Madinah, where pilgrimage-led group business is a key part of Shaza Hotels’ revenue mix.
The feature will equip sales teams with insights on group value and displacement risk to inform decisions while maintaining flexibility.
IDeaS Europe, Middle East and Africa principal sales director Ibrahim Saba said: “This partnership reflects our shared passion for innovation and excellence.
“By equipping Shaza Hotels with cutting-edge revenue management solutions, we’re helping them stay ahead in a fast-changing, competitive market. With smarter, faster revenue decisions, Shaza Hotels is well-positioned for sustainable growth.”
