Analysis of the key themes driving M&A activity reveals that sensory & indulgence accounted for 6 tourism & leisure deals announced in Q4 2023, worth a total value of $1.8bn. The $1.8bn merger of Cedar Fair and Six Flags Entertainment and Brag Media was the industry’s largest disclosed deal. GlobalData’s Travel and Tourism Industry Mergers and Acquisitions Deals by Top Themes in 2023 report provides crucial insights into the M&A activity including the themes driving the top deals within the travel & tourism industry. Buy the report here.

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In value terms, sensory & indulgence-related deal activity increased by 8512% in Q4 2023 compared with the previous quarter’s total of $20.9m and rose by 328% as compared to Q4 2022. Related deal volume increased by 20% in Q4 2023 versus the previous quarter and was 14% lower than in Q4 2022.

The top-ranked financial advisors supporting these M&A deals in Q4 2023 were Goldman Sachs Group; Grant Thornton International; Moelis & Co with 2, 1, 1 deals respectively.

The top-ranked legal advisors supporting these M&A deals in Q4 2023 were Kirkland & Ellis; Dechert; DLA Piper LLP (US) with 3, 2, 2 deals respectively.

For further understanding of GlobalData's Travel And Tourism Industry Mergers And Acquisitions Deals By Top Themes In 2023 – Thematic Intelligence, buy the report here.

This content was updated on 8 January 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Deals Database tracks global deal activity, including mergers, acquisitions, capital raising, strategic alliances, and licensing agreements. Proprietary analysis is used to group deals into key thematic areas and granular sectors across the world’s largest industries.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Deal type includes Acquisition, Asset transactions and Mergers.