Notably, artificial intelligence was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions, ahead of batteries and environment, according to GlobalData.

Of the top leading companies in the travel & tourism industry, Expedia Group had the greatest increase in references for artificial intelligence in Q1 2023, compared with the previous quarter. GlobalData identified 8 artificial intelligence-related sentences in the company's filings - 68% of all sentences - and an increase of 100% in Q1 2023 compared with Q1 2022. Uber Technologies’s mentions of artificial intelligence rose by 100% to 4.

GlobalData’s Company Filings Analytics also applies sentiment weight to reference sentences, based on whether the sentences are positive, negative, or neutral. Starting at 100 in 2020, an index over 100 is more positive. The overall index for artificial intelligence in Q1 2023 was 95.

To further understand GlobalData's analysis on Key Themes in Travel and Tourism for 2023 - Thematic Intelligence, buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Company Filings Analytics uses machine learning to uncover key insights and track sentiment across millions of regulatory filings and other corporate disclosures for thousands of companies across the world’s largest industries.