The global travel and tourism industry experienced a 2% rise in new job postings in Q4 2023 compared with the previous quarter, with the highest share accounted for by Marriott International with 38,101 job postings according to GlobalData’s analysis of travel & tourism company job postings. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Notably, Food Preparation and Serving Related Occupations jobs accounted for a 16% share of the global travel and tourism industry’s new job postings in Q4 2023, up 15% over the prior quarter.

Food Preparation and Serving Related Occupations drive travel and tourism industry hiring activity

Food Preparation and Serving Related Occupations, with a share of 16%, was the occupation with the greatest hiring activity in the global travel and tourism industry in Q4 2023, ahead of Management Occupations with a 14% share of job postings.

The other prominent roles include Office and Administrative Support Occupations with a 13% share in Q4 2023, Building and Grounds Cleaning and Maintenance Occupations with a 53% share and Business and Financial Operations Occupations with a 4% share of new job postings.

Top five companies in travel and tourism industry accounted for 50% of hiring activity

The top five companies, in terms of number of new job postings tracked by GlobalData, accounted for a combined 50% share of the overall hiring activity in the global travel and tourism industry in Q4 2023.

Marriott International posted 38,101 jobs in Q4 2023 and registered a growth of 196% over the previous quarter, followed by Hilton Worldwide with 9,044 jobs and a 36% decline. Accor with 6,714 jobs and Shangri-La Asia with 5,787 jobs, recorded a 38% decline and a 10% drop, respectively, while Deutsche Bahn recorded a 55% drop with 5,326 job postings during Q4 2023.

Hiring activity was driven by North America with a 44% share of total new job postings, Q4 2023

North America held the leading share of the new job postings in the global travel and tourism industry with a 44% share, a 6% lower over Q3 2023. Asia-Pacific stood next with 25%, registering a 39% growth over the previous quarter.

Europe with a 20% share marked a 13% drop over Q3 2023. The Middle East & Africa and South & Central America accounted for shares of 33% and 51% respectively.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.