The European travel and tourism industry experienced a 13% drop in new job postings in Q4 2023 compared with the previous quarter, with the highest share accounted for by Deutsche Bahn with 4,819 job postings, according to GlobalData’s analysis of travel and tourism company job postings. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Data Insights Travel & Tourism: Hiring Trends & Signals Q4 2023

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Notably, Office and Administrative Support Occupations jobs accounted for a 15% share of the European travel and tourism industry’s total new job postings in Q4 2023, rise 48% over the prior quarter.

Office and Administrative Support Occupations drive travel and tourism industry hiring activity

Office and Administrative Support Occupations, with a share of 15% new job postings, was the occupation with the greatest hiring activity in the European travel and tourism industry in Q4 2023 , ahead of Management Occupations with a 12% share of new job postings.

The other prominent roles included Food Preparation and Serving Related Occupations with a 10% share in Q4 2023, Business and Financial Operations Occupations with a 5% share and Computer and Mathematical Occupations with a 5% share of new job postings.

Top five companies accounted for 55% of hiring activity

Deutsche Bahn posted 4,819 jobs in Q4 2023 and registered a decline of 56% over the previous quarter, followed by Whitbread with 2,951 jobs and a 113% growth. Marriott International, with 2,950 jobs, and Deutsche Lufthansa, with 2,418 jobs, recorded a 220% rise and a 100% rise, respectively, while Accor recorded a 49% decline with a 1,063 new job postings during Q4 2023.

Regional analysis of hiring in the European travel and tourism industry, Q4 2023

Germany held the leading share of the European travel and tourism hiring activity with a 33.18% share, a 37% decrease over Q3 2023. the UK was next with 32.48%, four-percentage-point up over the previous quarter.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.