The global travel and tourism industry experienced a 17% rise in new job postings related to social responsibility in Q4 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 13% decrease versus Q4 2022. GlobalData’s Travel & Tourism: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the travel & tourism industry, facilitating anticipation of future workforce needs. Buy the report here.

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Notably, Management Occupations jobs accounted for a 29% share of the global travel and tourism industry’s social responsibility-related total new job postings in Q4 2023, up 51% over the prior quarter.

Management Occupations drive social responsibility-related hiring activity

Management Occupations, with a share of 29%, emerged as the top social responsibility-related job roles within the travel and tourism industry in Q4 2023, with new job postings rising by 51% quarter-on-quarter. Food Preparation and Serving Related Occupations came in second with a share of 20% in Q4 2023, with new job postings rising by 38% over the previous quarter.

The other prominent social responsibility roles include Office and Administrative Support Occupations with an 8% share in Q4 2023, Installation, Maintenance, and Repair Occupations with a 3% share of new job postings.

Top five companies in travel and tourism industry accounted for 60% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q4 2023 were Marriott International, Accor, Hilton Worldwide, Shangri-La Asia, and Whitbread. Together they accounted for a combined share of 60% of all social responsibility-related new jobs in the travel and tourism industry.

Marriott International posted 6,542 social responsibility-related new jobs in Q4 2023, Accor 1,620 jobs, Hilton Worldwide 1,431 jobs, Shangri-La Asia 775 jobs, and Whitbread 433 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 33.36% share of total new job postings, Q4 2023

The largest share of social responsibility-related new job postings in the travel and tourism industry in Q4 2023 was in the US with 33.36% followed by the UK (7.99%) and India (7.92%). The share represented by the US was six percentage points lower than the 39.79% share it accounted for in Q3 2023.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Jobs Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.