China is the leading destination market for greenfield tourism FDI, while the US is the top source market. GlobalData’s tourism foreign direct investment (FDI) report highlights the current trends in tourism foreign investments. Buy the report here.

Between 2019 and 2022, the tourism sector was the fifth largest FDI sector in terms of the number of greenfield investments. The tourism sector accounts for 5.7% of global greenfield FDI projects.

Greenfield foreign direct investment is when a company invests abroad to establish a new physical presence or expand an existing operation. Greenfield investments create jobs and/or involve a capital investment into the foreign location. Other forms of FDI, such as mergers and acquisitions, are not included as part of this definition.

Combined, the top ten destination countries account for 40.4% of total tourism FDI projects.

The leading destination country for tourism FDI is China. The UK, US and India are also popular tourism investment hubs.

According to GlobalData’s FDI Projects database, United States-based companies were the leading source of greenfield tourism investments into China.

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With respect to outbound FDI, the US was the leading tourism source market. US-based companies held a 32.4% share of total outbound tourism FDI projects. The UK, France, China and Singapore are also top source markets for tourism FDI.

To further understand global tourism foreign direct investment trends, buy the report here.