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HelloFresh, a meal-kit delivery company, is committed to reducing its carbon emissions. The company prioritizes carbon mitigation through avoidance, reduction, replacement, and compensation/offset. Emissions are calculated following the GHG Protocol Standard, reported specifically for meal-kit and ready-to-eat brands, and tracked per source for progress measurement. Unlike traditional per-scope reporting, the company aligns reduction goals based on the source of carbon emissions, allowing flexibility for sustainable business model changes.
In 2022, HelloFresh reported scope 1 emissions of 24,088 tonnes CO2e, scope 2 emissions (market-based and location-based) at 18,096 and 44,093 tonnes CO2e, respectively, and scope 3 emissions totaling 103,875 tonnes CO2e. In 2022, the company's meal-kit production facilities achieved a 50% reduction in carbon emissions per euro of revenue compared to the 2019 baseline. To enhance progress, the 2025 target aims for a 66% reduction in carbon emissions from meal-kit production facilities and a 30% reduction in carbon emissions from other business productions, both based on specified baselines. This target encompasses Scope 1 and 2 emissions, including those related to electricity, natural gas, liquid fuels, and refrigerant gas at distribution centers associated with meal-kit operations.
HelloFresh has identified certain activities that are eligible under the EU Taxonomy, accounting for 42% of its operating expenditure (OpEx). These activities include waste collection and transport, anaerobic digestion of bio-waste, composting, transportation, acquisition and ownership of buildings, and data processing. The company has also taken steps to reduce its emissions through activities such as repair and maintenance of fulfillment centers, IT costs, and food waste and recycling costs.
In terms of capital expenditure (CapEx), HelloFresh has invested in activities such as transport, renovation of buildings, installation and maintenance of energy efficiency equipment, charging stations for electric vehicles, renewable energy technologies, acquisition and ownership of buildings, and data processing. The company is expected to expand its environmental objectives to include the transition to a circular economy and the protection of healthy ecosystems in the future.
HelloFresh is focused on increasing the recyclability of its packaging and incorporating more recycled materials. It has developed a paper-based solution called EcoMailer™, which is recyclable in the paper stream. The company has also reduced its reliance on external suppliers for ice packs and implemented a circular packaging system to reduce the use of cardboard and associated CO2 emissions. In 2022, the company successfully accomplished a 12% reduction in packaging per meal (by weight) in the meal-kit vertical compared to the levels in 2020. Additionally, the use of plastic packaging per meal decreased by 34% during the same period.
The company has made efforts to reduce its logistics-related carbon emissions by optimizing routes, increasing the use of electric vehicles powered by renewable energy, and insourcing logistics. These measures have led to a significant reduction in emissions per box in the Benelux region. In 2022 HelloFresh is also committed to using renewable energy sources, with 53% of its energy consumption in distribution centers and offices coming from renewable sources.
In conclusion, HelloFresh is committed to reducing its carbon footprint, with significant achievements in emission reductions in meal-kit production and ambitious targets set for further progress across its operations by 2025. The company actively invests in emission reduction activities, prioritizes increased recyclability in packaging, and optimizes logistics while transitioning to renewable energy sources to further decrease its carbon footprint.