As the travel & tourism industry continues on its recovery path, outbound trips from China are increasing, with people eager to resume and reboot their travel plans. According to GlobalData, this pent-up demand, coupled with increased confidence around COVID-19 protocols, is helping to drive the recovery of China’s outbound travel sector. GlobalData provides a complete picture of the outbound destinations from China in its China Source Tourism report. Buy the report here.
In 2023, international departures from China grew by 627%.
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Outbound travel from China is not dominated by any single destination, but intraregional travel is a noticeable trend. In the case of China, nine of the ten most popular destinations are located in Asia-Pacific.
However, even when focusing only on the top ten, flows to different destinations vary. Understanding the relative size of these and identifying high-potential destinations outside of this list is key to identifying promising growth markets for China as a source market and for destinations to understand current preferences among Chinese travelers so they can better target them.
According to GlobalData’s report, China Source Tourism, the most popular destinations for the country’s travelers include Hong Kong, Macau, Thailand, Japan and South Korea among others.
For more detailed analysis of the outbound destinations from China, buy GlobalData’s China Source Tourism report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.
