The travel & tourism industry plays a key role in Barbados’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Barbados in its Caribbean Destination Tourism report. Buy the report here.
In 2023, projections show that international arrivals in Barbados are expected to have grown by 49%.
Barbados does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Barbados, six of the top nine source markets are located in South & Central America.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Barbados as a destination.
According to GlobalData’s report, Caribbean Destination Tourism, the country’s leading source markets include the US, the UK, Canada, Trinidad and Tobago and Germany among others.
For more detailed analysis of the source markets for Barbados, buy GlobalData’s Caribbean Destination Tourism report.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Travel & Tourism Intelligence Center provides tracks tourism demands and flows, expenditure, and competitor KPIs across 180 countries. It also segments over $26 trillion in expenditure by accommodation, foodservice, retail, transport, and entertainment. GlobalData’s analysis reports provide detailed insight into key source and destination markets with real world examples of success to support recommendations.
