The travel & tourism industry plays a key role in Bulgaria’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Bulgaria in its Travel & Tourism in Bulgaria report. Buy the report here.
In 2022, international arrivals in Bulgaria grew by 47%.
Bulgaria does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Bulgaria, ten of the top ten source markets are located in Europe.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Bulgaria as a destination.
According to GlobalData’s report, Travel & Tourism in Bulgaria, the country’s leading source markets include the Ukraine, Germany, Turkey, Romania and Poland among others.
For more detailed analysis of the source markets for Bulgaria, buy GlobalData’s Travel & Tourism in Bulgaria.