The travel & tourism industry plays a key role in Greece’s economy. According to GlobalData, driving increased visitor numbers and income from touristic activities are key areas of focus for the country’s government. GlobalData provides a complete picture of travel to Greece in its Travel & Tourism in Greece report. Buy the report here.
In 2022, international arrivals in Greece grew by 87%.
Greece does not exhibit an overreliance on any single source market, but intraregional travel is a noticeable trend. In the case of Greece, nine of the top ten source markets are located in Europe.
However, even when focusing only on the top ten, not all source markets are equal in size. Understanding the relative size of these and identifying high-potential markets outside of this list is key to identifying promising growth markets for Greece as a destination.
According to GlobalData’s report, Travel & Tourism in Greece, the country’s leading source markets include Germany, the UK, Bulgaria, France and Italy among others.
For more detailed analysis of the source markets for Greece, buy GlobalData’s Travel & Tourism in Greece.